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Business Marketing Lead, GCR



Marketing & Communications
Beijing, China
Posted on Tuesday, August 15, 2023


The Business Marketing lead for GCR is responsible for all regional marketing-driven / inbound demand generation across various channels, including paid media, owned media, account-based marketing, events etc. We’re looking for an experienced strategist, who combines a hands-on approach and can build, implement, measure, and optimize integrated cross-functional campaigns/ events that generate relevant, sales-ready leads which can be nurtured into qualified opportunities; meanwhile accelerate upsell/ renewal via various marketing efforts. This role will manage the online demand generation programs and provide strategic guidance for our media buying and creative agencies. This position will report directly to the Sr. Director of Marketing, GCR.

What you’ll do:

  • Lead demand generation, field marketing, partner marketing and account- based marketing programs throughout GCR; Define the marketing strategies that consistently generate qualified leads from inbound sources with scalable implementation of the market
  • Set goals and oversee the performance management of demand generation campaigns; Create content and deliverables needed for campaigns with the design team and copywriters, such as landing pages, ad copy, and videos
  • Direct all paid online activities, including SEM, lead gen, inbound, ABM, social media, and content syndication across the GCR market
  • Identifying the segmentation like Longtail and SMB vs. MM and Enterprise plays; develop relevant personas and activate through different channels
  • Analyze and evaluate with Sales the end-to-end funnel impact to understand how our marketing programs generate sales qualified opportunities and affect revenue; Lead the analysis of the pipeline and be responsible for optimization of all the inbound channels
  • Partner closely with functions across marketing including Growth Marketing, Brand Marketing, Product Marketing, PR & Communications as well as Sales & Customer Success, Product, and Finance, to align on strategic objectives and goals
  • Collaborate with agencies and other vendor partners

What you have:

  • 10 years of experience in managing business marketing related /demand generation programs; At least 5 years’ people management experience
  • More than 5 years’ solid experience in leading large scale marketing activities including online and offline events and co-marketing programs with ecosystem partners
  • Proven track record of delivering quality leads and opportunities for a SaaS business
  • Ability to think creatively with experience identifying target audiences, devising digital campaigns and building media plans accordingly
  • Ability to read data, derive insights and present them clearly and concisely for management’s reference
  • Growth mindset and a collaborative and empathetic approach
  • Excellent communication skills and ability to build trust with key stakeholders from different dimensions
  • Superior structure and logic thinking, well-organized with great multi-tasking and prioritization skill
  • Experience managing external resources such as freelancers and agencies
  • Entrepreneurial mindset, ability to work effectively with a lean team
  • Familiarity with mobile apps and related marketing technologies
  • Strong analytical skills, data-driven thinking, methodical and attention to detail with exceptional Excel skills

Bonus Points:

  • Knowledge of the mobile marketing and MarTech landscape.

As a global company operating from 20 offices across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO