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Senior Field Marketing Manager

AppsFlyer

AppsFlyer

Marketing & Communications
New York, NY, USA
Posted on Saturday, February 3, 2024

A certified Great Place to Work®, AppsFlyer is renowned for our exceptional culture and company ethos. We've been honored as the “Best Overall Mobile Marketing Company” by BusinessWire and have the backing of reputable brands like Salesforce Ventures, Goldman Sachs, and General Atlantic.

We are seeking a proactive and dynamic Field Marketing Manager to join our North American Marketing Team. As a key member of this team, you will be integral to the growth of our brand, creating and implementing compelling field, account-based, and channel marketing campaigns. Your primary objective will be to catalyze customer acquisition, retention, upsell, and partner development initiatives.

Join us for the extraordinary opportunity to contribute to a thriving marketing team in a leading mobile marketing organization. Apply today!

What You’ll Do:

  • Create and Manage Growth Plans: Develop field marketing plans for your segment, including budget management, KPI identification, and regular reporting.
  • Campaign Initiation: Design and pitch cutting-edge marketing initiatives tailored to captivate potential customers, enhance conversion rates, and invigorate current market interest way of saying this.
  • Event Management: Collaborate with cross-functional teams to organize a mix of events, including in-person third-party industry events, co-marketing webinars, local meetups, that enhance our brand image and generate demand; responsible for pre, during, and post event programming and follow ups.
  • Client Retention and Growth: Develop and implement innovative marketing campaigns to meet GRR, retention, and deal acceleration goals, including online or in-person VIP experiences, webinars, email marketing, client gifting, etc.
  • Deal Acceleration: Identify and create targeted content, experiences and events to help move prospects down the buyer’s journey, to help accelerate sales opportunities for increased deal win rates.
  • Data-Driven Optimization: Turn data into actionable insights to optimize marketing campaigns and inform company-wide go-to-market strategies.
  • Partnerships and Networking: Forge relationships with internal stakeholders, industry contacts, customers, and third parties to maximize our brand impact.

What You Have:

  • 5+ years in SaaS marketing, preferably with knowledge of MarTech or AdTech.
  • Data-Driven: Ability to utilize data and analytics to generate innovative ideas.
  • Project Management: Strong project management skills with the ability to manage multiple projects simultaneously.
  • Communication Skills: Excellent written and verbal communication.
  • CRM and Events Systems: Experience with CRM and events platforms (e.g., Salesforce, Splash, Marketo).
  • Willingness to Travel: Availability to travel for up to 15-20% of the time.

Bonus Points:

  • Sales or account mapping experience.
  • Knowledge of mobile app business models and growth drivers.
  • Familiarity with E-commerce, gaming, or finance mobile marketing businesses.

Our offer is determined by multiple factors like market location, industry knowledge, skills, experience, interview results, and references. For our NY-based candidates, the On Target Earnings (OTE) range between $135,000 - $160,000, including any bonuses or commissions.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.


“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO