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Marketing Web Development Lead



Marketing & Communications, Software Engineering
Herzliya, Israel
Posted on Wednesday, June 5, 2024

Are you an all-star web developer? Are you an expert in WordPress, HTML, CSS, JavaScript, and PHP? Then this may be the position for you!

We are looking for a web development leader to join the AppsFlyer Marketing organization to help build, maintain and transform AppsFlyer’s websites and other innovative, company-wide projects as well as take full ownership of the team’s processes and KPIs.

The ideal candidate will have great communication skills, a knack for great UI/UX, eye for design, excellent technical skills, and the knowledge and experience to bring them together.

What you’ll do

  • Own the foundation and functionality for how AppsFlyer presents content to potential clients across 10 languages through an optimized, enjoyable, and informative web experience.
  • Lead cross-team efforts and manage the team’s priorities and ongoing tasks
  • Create UI features with beautiful, functional, and scalable components for a web application, using best-fit technologies.
  • Work closely with other stakeholders - including but not limited to the SEO, design, localization teams - to understand the business needs and translate them into effective designs and infrastructure.
  • Own your domain to ensure code quality, performance, and scalability of our website.
  • Inform decision-making and guide information design for marketing programs across landing pages, subdomains, emails, blogs, CMS customizations, and marketing automation.
  • Provide an engineering perspective on user flow, architecture, and implementation, to help scope projects and identify smart, scalable, and flexible ways to meet goals.
  • Create and maintain documentation for workflows, processes, and post-mortems.

What you have

  • 5+ years of experience in web development, custom WordPress themes and a focus on HTML, PHP, SASS, JavaScript, and RESTful APIs
  • 2+ years of experience working with other JS-based libraries like React, Next.js
  • Experience working on high-scale, production-grade projects with an SEO-oriented approach while delivering semantic and accessible code.
  • High level of understanding of user experience best practices for marketing websites and eagerness to stay abreast of the latest trends
  • Excellent communication and collaboration skills that allow you to successfully partner with other teams (technical and non-technical)
  • High degree of independent judgment with strong analytical and critical thinking skills
  • Excellent organization and time management skills
  • Can-do attitude and dedicated team player

Bonus Points

  • Experience with Marketo, Salesforce, Splash
  • Proficiency with Figma and other UI design tools
  • Experience with websites infrastructure (hosting, CDN)
  • Prior experience working as a developer within a SaaS environment.
  • Being recommended by an AppsFlyer employee

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO