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Corporate Communications Manager

AppsFlyer

AppsFlyer

Marketing & Communications
Herzliya, Israel
Posted on Thursday, August 1, 2024

The AppsFlyer Brand marketing team is looking for a creative self-starter with a keen eye for trends and a deep understanding of PR to join our growing global communications team.

The role will be responsible for bringing sustained focus and experience to AppsFlyer’s corporate PR efforts. The corporate communications manager will play a crucial role in guiding and implementing the strategy for planned and proactive corporate communication initiatives in the global communications team.

In this position, you will be responsible for developing and executing robust communication strategies and narratives, aligning them with our brand objectives and market positioning. You will work alongside colleagues in marketing as well as outside of marketing in product, finance, partnerships and others to up level AppsFlyer’s storytelling and translate our business momentum to the press.

This is an ideal role for someone with a strong background in media relations and is resourceful, quick on their feet, creative, analytical and collaborative.

What you'll do:

  • Shape AppsFlyer’s Corporate PR Strategy: Drive day-to-day public relations activities, including developing effective and impactful corporate communication strategies and company narratives
  • Build Compelling Narratives: Write and edit PR content (press releases, media inquiry responses, briefing documents, thought leadership, messaging documents, etc.) for both external and internal stakeholders
  • Enhance Executive Thought Leadership: Scale AppsFlyer’s executive thought leadership program through bylines and speaking opportunities
  • Support Global Communications: Collaboration with international teams to provide regional PR support and ensure consistent messaging across all markets
  • Collaborate Across AppsFlyer to Develop a Cohesive Narrative: Work closely with cross-functional leaders in product marketing, customer success, partnerships, people operations, and the executive team to craft stories to strengthen our brand and share of voice

What you have:

  • Native English a must
  • 3-5 years PR experience in a tech focused PR agency or B2B tech company
  • Exceptional writing skills, preferable in writing and editing PR and corporate communications materials
  • Expertise working with multiple internal and external stakeholders, ensuring messaging are conveyed effectively and consistently
  • Outstanding organizational and planning abilities

Bonus Points:

  • Incident management/ Brand reputation experience
  • Familiar with media monitoring tools such as Meltwater or Trendkite
  • Being introduced by an AppsFlyer team member
  • Fluent in Hebrew

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.


“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO