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Senior Managger / Associate Director || Demand Generation



Sales & Business Development
Bangalore Urban, Karnataka, India
Posted on Friday, June 30, 2023

About ekincare

Join the fastest-growing health benefits platform in India. ekincare is a Series B funded startup, Operating in one of the few industries with tailwinds from COVID-19. We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion-dollar corporate health benefits market. Trusted by 100s of companies like Nike, Netflix, Airbnb, S&P Global, Dmart etc., our predictive and personalized platform helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement.

Recognized for our innovations by NASSCOM (10 most innovative start-ups), Google for startups. 4+ rating on Glassdoor is an outcome of an employee friendly policies and environment.

If you are ambitious, willing to unlearn and relearn in a fast-growing start-up, and looking to make an impact in millions of employees’ lives and make India Inc. healthy, ekincare is the right place.

For more details about us please visit

**Designation: Senior Managger / Associate Director - Demand Generation
Prior Experience: 5 - 8 Years
Location: Bangalore

About the Role:

As the leader for B2B demand generation, you will be responsible and accountable for planning, developing, implementing and delivering demand gen programs for growing ekincare’s customer base. This role covers the full spectrum of the ToF (Top of Funnel). The leader must collaborate with the Marketing org comprising Brand & Communications, Performance Marketing, Marketing Ops and Sales Development Representatives (SDRs). This is a challenging role, but has a wide canvas to drive new strategies, experiment with channels and work with a young and energetic talent pool across ekincare.


  • Develop and execute on B2B demand generation strategies for acquiring and nurturing leads that drive awareness, consideration and purchase intent across channels, including email campaigns, advertising, sales enablement, SEO/SEM, Social media, webinars, trade shows, and paid programs. This includes inbound lead acquisition, customer marketing, and outbound account-based marketing strategy

  • Measure, track, optimize and report on the ROI of campaigns/programs across channels – paid search, paid social, offline (events) and brand campaigns with demand generation focus

  • Build new sources of lead generation channels

  • Be data-driven from creation of a campaign to execution and reporting – all programs and activities will be measured by Contacts > Leads > Opportunities > Deals

  • Be responsible for end-to-end ownership of all B2B programs – develop and maintain a robust Marketing calendar that gives a holistic view of all activities, outcomes and dependencies

  • Understand the B2B and technology space and customer behaviour of different segments, buyers

  • Leverage Hubspot, Zoominfo, LinkedIn, Google and other platforms to customize and optimize the buyer journey, while reducing CPL;

  • Consistently increase our marketable universe through mailing lists and create cohorts based on buyer personas, industry, engagement on ekincare platforms (www, social channels, virtual and physical events) and manage various email campaigns

  • Identify trends, insights, and competitive landscape and optimise spend and performance based on these parameters

  • Partner with the Sales team to get feedback for improvement based on a data-centric approach


  • Minimum 5 to 8 years of working experience

  • Data and result-oriented approach to all aspects of marketing

  • Hands-on experience in Digital Marketing and Demand Generation across physical and virtual programs

  • Hands-on experience with Google Analytics, SEMrush and other tools for various tracking and analytics

  • Experience in B2B SaaS in a fast-growth startup is a bonus

  • Knowledge of marketing automation tools like HubSpot, Zoominfo, LinkedIn Sales Navigator etc.

Good to have Experience: Marketing HR Tech SaaS-based solutions