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Senior Growth Marketing Manager (Maternity Cover)

Mention Me

Mention Me

Marketing & Communications, Sales & Business Development
London, UK
Posted on Thursday, June 13, 2024

Who we are

Hi, I’m Roy, Chief Product & Marketing Officer at Mention Me and I’m hiring! Before I tell you more about the role, here's a little bit about Mention Me and what we do.

Becoming a Mentioneer means you’ll be joining our Customer Advocacy Intelligence® movement, which is changing the world of marketing.

Our data-driven Advocacy Intelligence Platform equips brands to drive growth through their fans by encouraging and rewarding personal recommendations.

There’s a good chance you’ve already come across us while online shopping from Puma, Michael Kors, ASOS, Ray Ban, or any of the other 500+ brands we work with.

We’ve delivered more than 5.5m referrals totalling over $2bn in revenue for our clients.

Now, our vision to make all brands think advocacy-first is stepping up a gear, and you might be just who we need to help us.

The Role

As a Senior Growth marketing manager at Mention me, you will lead the inbound marketing strategy and campaigns ecosystem to consistently achieve targets by driving MQLs and pipeline.
This is both a strategic and hands-on role that will allow you to make impactful decisions, drive and implement creative digital strategies and learn by doing.

You will lead the performance marketing side of HubSpot and be the key point of contact for our website agency.

You will plan, manage and execute multi-channel digital marketing campaigns (website, LinkedIn, email, content syndication, PPC etc.).

As a team, we collaborate with various functions in the business: brand, product marketing, design, client, sales and SDR teams, so you will have an opportunity to build relationships and learn from people of different backgrounds.

What you’ll do:

  • You will help us in our vision to make all brands think advocacy first by setting our content strategy and standards, and Opps generation efforts across all inbound channels;
  • Own campaign strategy, planning and execution for all owned, earned and paid digital marketing content, across website, PPC, SEO, social, email and content syndication;
  • You will manage our website agency and PPC/SEO agency;
  • You will work closely with cross-functional teams and collaborate with stakeholders across the business to help drive the ARR objectives;
  • You will support our customer marketing program;
  • You will manage the production of a variety of content, ensuring strong and consistent messaging impact at different stages of the customer lifecycle/funnel;
  • Measure and report performance of all owned and earned digital marketing campaigns, and assess against goals (ROI and KPIs);
  • Manage our Senior Copywriter

We'd really like to hear from you, if...

  • You have B2B SaaS experience
  • You have experience in Hubspot;
  • You have experience in managing agencies;
  • You have strong copywriting skills and understanding of product marketing, inbound sales and customer marketing principles;
  • You are comfortable with Salesforce marketing campaign management and reporting;
  • You understand marketing data and analytics and have used tools like Google Search Console, Semrush and Google Analytics;
  • You have experience in implementing multi-channel campaigns in both EMEA and NA regions;
  • You are a flexible self-starter, brimming with ideas!

What you’ll get:

Here are some of our favourite perks and benefits, but we have so many more!

🏡 Remote and Hybrid working

​​🏥 Private medical insurance with Vitality, including: mental wellbeing support, a range of lifestyle benefits and great incentives

👩🏾‍⚕️ Major dental, vision, and life insurance policies

📚 An annual learning and development budget

🤲🏾 2 Celebration Days: additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that’s important to you

👨‍👩‍👧 Enhanced parental leave

🌴 25 days holiday plus public holidays, alongside additional days for being a Mentioneer

🏆 Monthly prizes for being amazing! Values Awards, Customer Love awards, and Founders’ Award for Awesomeness. Win up to £500 cash, vouchers, meals out and trips away!

🤩 Regular social events, from chocolate-tasting and pottery-making to poker nights and picnics

💻 All the up-to-date tech you’ll need (we love Macs)

🫶🏼 Short and long-term disability support

Diversity, equity and inclusion

We celebrate every Mentioneer, exactly as they are. We don’t shy away from breaking down systemic discrimination in society, or from difficult conversations and decisions. We’re committed to being a force for change. You can read more about how we’re doing this and always learning, by looking at our blogs here.

The same goes for our recruitment. We welcome every application, regardless of race, religion or belief, ethnic origin, physical ability, family structure, socioeconomic status, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. If you’d like to find out more about diversity and inclusion at Mention Me, get in touch.