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Paid Search Account Manager

more2

more2

Marketing & Communications, Sales & Business Development
London, UK
Posted on Jun 25, 2024

Company Description

more2 is a 100-strong team of expert marketers and data scientists. Every day, we work to help retail, ecommerce and direct to consumer brands level up their customer insights, strategy and marketing performance. We’ve been doing this for 20 years, so we’ve learnt a lot on the way. The key to our success is that we think and act like we work within these brands – this is not a typical agency environment.

We are a vertically integrated team, operating from a strategic, consultative level, through to supporting day to day operations and marketing campaigns. Most of our clients are with us for many years, so we really get to know each other and learn together. This is why so many client-side experts choose to join our team, because they can do work they are really proud of whilst building experience with some of the industry’s most admired brands.

Google and Meta have recognised we’re doing something special, because we’re in their top tier of agencies. We’d love to show you what makes us different and see if you might be part of that. Our clients are growing. They need to work with the best talent. We are looking for curious, passionate, honest, and fun team players to join our gang and build history together.

Position

The Search Manager will work within the team and will be responsible for daily bid management and optimisation of paid search campaigns across all search, shopping and retargeting networks.

Responsibilities:

  • Manage Shopping and PPC campaigns across all search and retargeting networks
  • Conduct extensive keyword research, analysis and testing of keyword performance across multiple channels
  • Understanding market trends and the client’s businesses to build highly competitive campaign structures
  • Optimise campaigns across multiple channels in a strategic way in order to deliver the best ROI
  • Responsible for ensuring successful campaigns, managing bids and budget
  • Meet client KPI’s and advise on campaign optimisation
  • Optimise all PPC activity, including bid management, copywriting and competitor benchmarking
  • Keep up to date with the latest developments and trends across PPC and Paid Media

Requirements

You will need:

  • Minimum 2 years’ experience working within Paid Search and Shopping
  • Used to working with large data sets and utilising audiences, analytics and demographic profiling to inform and enrich search strategies.
  • Google Shopping optimisation and Feed Analysis in Merchant Centre
  • High levels of client management skills.
  • Understanding of the interplay between search and social.
  • Retail client experience essential
  • Experience working with large scale bid management platforms ideally Kenshoo and Doubleclick.
  • High level of analytics skills – used to working with both customer and similar audiences.
  • Google Partner Qualifications for Search, Shopping and Analytics

Desirable Experience

  • Working with Google Scripts to automate campaign optimisation strategies
  • Google Product Feed and Merchant Centre optimisation

Other information

Our vision is for everyone at more2 to feel included, respected and valued. We want to encourage and facilitate increasing diversity within more2, in respect to race, ethnicity, gender, disability, sexual orientation, age, pregnancy, maternity and paternity and cultural and religious beliefs. We are committed to ensuring that everyone within our business is treated fairly and provided with equal opportunities to succeed, at all levels and across all roles.

more2 offers a range of tailored benefits and support, including Hybrid Working Policy, Summer Working Hours, Cycle to Work Scheme, Subsidised Gym Membership, Mental Health & Wellbeing Support, Loyalty Holiday, Company Sick Pay, Enhance Maternity Pay, and more.

We also host regular social events: Summer Day Out, End of Year Party, Monthly Social Event and the last but not least you can expect expert coaching, financial support for your learning and development; and the opportunity to work with some of the best brands in the UK and beyond.

To apply for this position please submit an application through our website.