Campaign Media Executive
more2
Company Description
more2, a dynamic team of expert marketers and data scientists dedicated to empowering retail, ecommerce and direct-to-consumer brands with cutting-edge customer insights, strategic guidance, and unparalleled marketing performance. With two decades of experience, we have honed our expertise and cultivated a unique approach that sets us apart from traditional agencies.
more2 are part of Sideshow Group – a collection of ten agencies built on evidence-based marketing. Together, we span digital experience, UX design, creative, digital performance, data science, experimentation, transformation, and proprietary customer data platforms. We have offices across the UK, Europe, US and Canada. As our clients business grows and their needs evolve, we can draw upon world class experts across brand experience, performance, strategy, and measurement.
Position
As a Campaign Media Executive you will oversee the operational delivery of direct mail, email and media campaigns to more2 clients
Opportunity:
- Campaigns/mailing; You oversee and have operational ownership for your clients' direct mail campaign projects, in terms of customer lists. With input from client strategy you understand client objectives, segmentation, creatives, testing, and oversee delivery requirements
- Media (scope tbd); you manage the day to day delivery of client’s Media campaigns, working with seniors to make informed recommendations and build Media plans
Outcomes:
- You own critical paths for delivery;
- You are responsible for delivering accurate briefs and selections with a rationale to support them
- You are responsible for coordinating with other teams to ensure key milestones and final outputs are delivered on time
- You proactively identify risks. You act on these in terms of mitigation, communication and/or escalation
- You practice and promote effective and efficient ways of working
- Constructive relationships are built with clients and internal teams within more2, and team members feel supported by you
- Any campaign issues are investigated quickly, resolutions communicated clearly, escalations raised where needed, with clients’ best interests first
- You are committed to learning and understanding the core principles of campaign/media planning and how these fit into more2 as a whole and the clients’ overall marketing mix
- All your presentations, media plans and deliverables meet and aim to exceed the requirements and needs of the client. They demonstrate clear thinking, insight and recommendations
Responsibilities
Campaigns
- Display project management and problem-solving capability
- Jobs are scheduled in advance, for the season ahead
- Kick-off meetings are scheduled in advance for each campaign project, working back from target delivery date
- Looking to solve the root cause of delays or errors, so that timeliness and accuracy are maintained at high level
- Setting up briefs for clients as per expected best practice, & successfully own the on-boarding of new clients
- Understand and apply different segmentation approaches and models applicable to campaigns
- Takes on understanding of selection hierarchies per client, able to both apply this in making selections, and to rationalise it (with input from client strategy)
- Able to effectively QC own and others work, in briefs and selections
- You display comfort with numbers and can work with large quantitative datasets
- To effectively prioritise workload, including tasks and communications, handling this with the best reasonable client outcome in mind
- Arrive for meetings on time and prepared, having understood the objectives and deliverables from the meeting
- You communicate proactively, clearly, and are engaged with stakeholders, including client, client strategy, and data production amongst others.
- Awareness of when others are in need of help and offer your help and time where possible
- To contribute in internal meetings where appropriate and raise any questions you may have. You always leave meetings clear on your actions and actions required from others
Media
Task Responsibilities
- Comfortable with explaining roles of media channels and can identify the right one to recommend
- Have a good understanding of the variety of ways to measure media activity including both direct and brand
- Comfortable with core metrics used for forecasting client revenue and return e.g., RR%, AOV, Margin, Contribution
Requirements
What We’re Looking For:
- Experience: Ideally, 1+ years of experience in a similar role
- Skills: you should be comfortable working with numbers and data, and able to present information in a clear, straightforward manner.
- Organisation: Highly organised with strong attention to detail, able to manage multiple tasks and projects simultaneously.
- Communication: An excellent communicator
- Proactive Attitude: You’re not just a problem-solver, but someone who can identify opportunities for clients and suggest improvements.
Other information
Our vision is for everyone at more2 to feel included, respected and valued. We want to encourage and facilitate increasing diversity within more2, in respect to race, ethnicity, gender, disability, sexual orientation, age, pregnancy, maternity and paternity and cultural and religious beliefs. We are committed to ensuring that everyone within our business is treated fairly and provided with equal opportunities to succeed, at all levels and across all roles.
Please note: We are unable to offer visa sponsorship for this role. As such, only candidates who already have the legal right to live and work in the UK — and who will not require sponsorship now or in the future — are invited to apply.