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Sr. Manager, Product Marketing (GTM Strategy) - Remote



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Marketing & Communications, Product
Posted on Thursday, January 4, 2024
About Neo4j:

Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden relationships and patterns across billions of data connections deeply, easily and quickly. Customers use Neo4j to gain a deeper understanding and reveal new ways of solving their most pressing problems. Over 75% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.

At Neo4j, we’re proud to be building the technology that powers breakthrough solutions for our customers, helping them cure diseases, fight fraud, crush pandemics, and accomplish their most ambitious missions—even if it’s getting humans to Mars. Learn more at and follow us @Neo4j.

Our Vision:

At Neo4j, we have always strived to help the world make sense of data.

As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.

Sr. Manager, GTM Strategist
At Neo4j

Job Overview:
Neo4j is the leading graph database management system, revolutionizing the way organizations leverage connected data. We are seeking a strategic and forward-thinking Go-To-Market Product Marketing Manager to join our innovative marketing team. This role is pivotal in shaping and executing successful Go-To-Market strategies, product launches, and integrated marketing campaigns that drive adoption and growth for Neo4j’s solutions.

Key Responsibilities:

Go-To-Market Strategy Development:
● Collaborate with cross-functional teams to develop and execute comprehensive
Go-To-Market strategies for new products, features, and market expansions.
● Conduct market research, competitor analysis, and customer segmentation to
identify target audience and market opportunities.
● Define clear value propositions and positioning for products and services,
ensuring alignment with customer needs and market demands.

Product Launch:
● Lead end-to-end planning and execution of product launches, including messaging development, sales enablement, and marketing collateral creation.
● Collaborate with creative and content teams to develop compelling marketing materials that resonate with the target audience.

Sales Enablement:
● Work closely with sales teams to provide them with the necessary tools, training,
and resources to effectively sell new products and services.
● Develop sales training materials, presentations, and FAQs to address common
customer inquiries and objections.
● Monitor the effectiveness of sales enablement initiatives and make data-driven
recommendations for continuous improvement.

Market Feedback and Analysis:
● Gather feedback from customers, sales teams, and market trends to iterate on product positioning, messaging, and marketing strategies.
● Utilize marketing analytics and customer feedback to measure the success of Go-To-Market initiatives and make data-driven decisions.
● Stay up-to-date with industry trends, competitive landscape, and emerging technologies to identify new opportunities and challenges.

● Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
● Proven experience (5-7 years) in product marketing, Go-To-Market strategy development,
and campaign management, preferably in the technology or software industry.
● Strong analytical skills with the ability to interpret complex data and translate insights
into actionable strategies.
● Excellent communication, presentation, and interpersonal skills.
● Ability to work collaboratively in a fast-paced, cross-functional team environment.
● Proficiency in marketing automation platforms, CRM systems, and other marketing tools.

The annual base salary range for this position based in the United States is listed below. This salary range is an estimate, and the actual salary may vary based on Neo4j’s compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. Based on the factors above, Neo4j utilizes the full width of the range.

In addition to the range below, US employees are eligible for a stock option grant and certain roles are eligible for an annual bonus. Employees in this position are also eligible to participate in the Company’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.

Annual Base Salary Range for This Role
$150,000$175,000 USD
Why Join Neo4j?

Neo4j is, without question, the most popular graph database in the world. We have customers in every industry across the globe, and our products are a proven product/market fit. Joining our team is an opportunity to shape the future of data and analytics. Below are just a few exciting facts about Neo4j.

  • Neo4j is one of the fastest scaling technology companies in this industry. Well over $100M ARR and still rapidly growing.
  • Raised biggest round of funding in all of database history ($325M Series F).
  • Backed by world class investors like Google Ventures (GV), Neo4j has raised over $582M in funding and is currently valued at $2Bn. This puts them among the most well-funded database companies in history.
  • 75% of Fortune 100 use Neo4j with more than 800 enterprise customers including Comcast, eBay, Adobe, Lyft, UBS, IBM, Volvo Cars and many more.
  • Emil Eifrem (CEO) has built an amazing culture that prides itself on relationships, inclusiveness, innovation and customer success.
  • Countless awards in the industry. Massive Enterprises and individual developers/ data scientists love Neo4j. Strong sense of community and ecosystem is built around the platform.
  • A recent Forrester Total Economic Impact Study pegged Neo4j as delivering 417% ROI to customers.

Research shows that members of underrepresented communities are less likely to apply for jobs when they don’t meet all of the qualifications. If this is part of the reason you hesitate to apply, we’d encourage you to reconsider and give us the opportunity to review your application. At Neo4j, we are committed to building awareness and helping to improve these issues.

One of our central objectives is to provide an inclusive, diverse, and equitable workplace for everyone to develop their potential and have a positive, career-defining experience. We look forward to receiving your application.

Neo4j Values:

Neo4j is a Silicon Valley company with a Swedish soul. We foster collaboration and each of us is empowered to contribute and put our innovative stamp on projects. We hire candidates who reflect the following Neo4j core values:

(we)-[:THRIVE_IN]->(:Culture {type: [‘Open’, ‘Inclusive’]})
(we)-[:ASSUME]->(:Intent {direction:’Positive’})
(we)-[:WELCOME]->(:Discussions {nature: ‘IntellectuallyHonest’})

Neo4j is committed to protecting and respecting your privacy. Please read the privacy notice regarding Neo4j's recruitment process to understand how we will handle the personal data that you provide.

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This job is no longer accepting applications

See open jobs at Neo4j.