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GTM Product Marketing Strategist Sr. Manager - Remote



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Marketing & Communications, Product
Remote · United States
Posted on Tuesday, February 13, 2024
About Neo4j:

Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden relationships and patterns across billions of data connections deeply, easily and quickly. Customers use Neo4j to gain a deeper understanding and reveal new ways of solving their most pressing problems. Over 75% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.

At Neo4j, we’re proud to be building the technology that powers breakthrough solutions for our customers, helping them cure diseases, fight fraud, crush pandemics, and accomplish their most ambitious missions—even if it’s getting humans to Mars. Learn more at and follow us @Neo4j.

Our Vision:

At Neo4j, we have always strived to help the world make sense of data.

As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.

Sr. Manager, Product Marketing (GTM Strategy)

At Neo4j

Job Overview:

Neo4j is the leading graph database management system, revolutionizing the way organizations leverage connected data. We are seeking a strategic and forward-thinking Go-To-Market Product Marketing Manager to join our innovative marketing team. This role is pivotal in shaping and executing successful Go-To-Market strategies, product launches, and integrated marketing campaigns that drive adoption and growth for Neo4j’s solutions.

Key Responsibilities:

Integrated Sales & Marketing Plan Development:

  • Develop and oversee integrated sales and marketing campaign plans for top-of-funnel and mid-funnel lead generation, collaborating with the Marketing Ops team to analyze and continuously iterate for efficiency.
  • Collaborate with cross-functional teams to develop and execute comprehensive marketing strategies to generate leads for Neo4j Graph and Analytics products.
  • Monitor the effectiveness of marketing and sales pipeline-to-close funnel to identify friction points in conversions, collaborating with technical product marketers to develop content and tools to facilitate a smoother conversion

Product Launch and Disclosure Planning:

  • Own the product launch and disclosure calendar, working closely with product management and the technical product marketing team to execute message development, sales enablement, and marketing collateral creation.

Market and Customer Research:

  • Conduct buyer research to deeply understand the economic and technical buyers for use in sales and marketing plans.
  • Gather feedback from customers, sales teams, and market trends to inform technical product marketing teams on product positioning, messaging, and marketing strategies.
  • Conduct win-loss analysis for Graph Database and Analytics products to inform improvements in sales and marketing content and create sales enablement content.
  • Stay up-to-date with industry trends, competitive landscape, and emerging technologies to identify new opportunities and challenges.

Web Design and content strategy

  • Manage the overall web content experience, including creating content editorial calendar for Neo4j product and use cases web pages, in collaboration with web and content team
  • Develop web templates and collaborate with technical product marketing teams to generate engaging and conversion-focused content
  • Evaluate the effectiveness of conversation and engagement on the web, devising content strategies for continuous refinement


  • Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
  • Proven experience (5-7 years) in business consulting or, product strategy product marketing, Go-To-Market strategy development, and campaign management, preferably in the technology or software industry.
  • Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work collaboratively in a fast-paced, cross-functional team environment.
  • Proficiency in marketing automation platforms, CRM systems, and other marketing tools.

The annual base salary range for this position based in the United States is listed below. This salary range is an estimate, and the actual salary may vary based on Neo4j’s compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. Based on the factors above, Neo4j utilizes the full width of the range.

In addition to the range below, US employees are eligible for a stock option grant and certain roles are eligible for an annual bonus. Employees in this position are also eligible to participate in the Company’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.

Annual Base Salary Range for This Role
$150,000$175,000 USD
Why Join Neo4j?

Neo4j is, without question, the most popular graph database in the world. We have customers in every industry across the globe, and our products are a proven product/market fit. Joining our team is an opportunity to shape the future of data and analytics. Below are just a few exciting facts about Neo4j.

  • Neo4j is one of the fastest scaling technology companies in this industry. Well over $100M ARR and still rapidly growing.
  • Raised biggest round of funding in all of database history ($325M Series F).
  • Backed by world class investors like Google Ventures (GV), Neo4j has raised over $582M in funding and is currently valued at $2Bn. This puts them among the most well-funded database companies in history.
  • 75% of Fortune 100 use Neo4j with more than 800 enterprise customers including Comcast, eBay, Adobe, Lyft, UBS, IBM, Volvo Cars and many more.
  • Emil Eifrem (CEO) has built an amazing culture that prides itself on relationships, inclusiveness, innovation and customer success.
  • Countless awards in the industry. Massive Enterprises and individual developers/ data scientists love Neo4j. Strong sense of community and ecosystem is built around the platform.
  • A recent Forrester Total Economic Impact Study pegged Neo4j as delivering 417% ROI to customers.

Research shows that members of underrepresented communities are less likely to apply for jobs when they don’t meet all of the qualifications. If this is part of the reason you hesitate to apply, we’d encourage you to reconsider and give us the opportunity to review your application. At Neo4j, we are committed to building awareness and helping to improve these issues.

One of our central objectives is to provide an inclusive, diverse, and equitable workplace for everyone to develop their potential and have a positive, career-defining experience. We look forward to receiving your application.

Neo4j Values:

Neo4j is a Silicon Valley company with a Swedish soul. We foster collaboration and each of us is empowered to contribute and put our innovative stamp on projects. We hire candidates who reflect the following Neo4j core values:

(we)-[:THRIVE_IN]->(:Culture {type: [‘Open’, ‘Inclusive’]})
(we)-[:ASSUME]->(:Intent {direction:’Positive’})
(we)-[:WELCOME]->(:Discussions {nature: ‘IntellectuallyHonest’})

Neo4j is committed to protecting and respecting your privacy. Please read the privacy notice regarding Neo4j's recruitment process to understand how we will handle the personal data that you provide.

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This job is no longer accepting applications

See open jobs at Neo4j.