PharmEasy - Executive - Customer Relationship Management
PharmEasy
Customer Service
Navi Mumbai, Maharashtra, India
Posted on Nov 21, 2024
- Work on sale events, engagement events etc., planning & execution along with storefront assets to improve user journey & conversion through the app.
- Work on A/B Testing of Storefront Layouts & understanding results to scale experiments.
- Manage vertical wise visibility by optimizing layouts in a way which is best for the overall business.
- Work on Widget Creation of different types in order to improve metrics like Homepage Engagement, Homepage Conversion & vertical wise conversion etc.
- Responsible for planning and executing all consumer campaigns that focus on retention of customers along with engagement.
- Will have to monitor retention across various cohorts and prepare reports to understand campaign effectiveness.
- Should understand key retention metrics and suggest improvements based on metric numbers.
- Should analyze market trends and draw meaningful & actionable insights.
- Should have the ability to execute campaigns across multiple channels- Emails, SMS, Whatsapp, Push Notifications, InApps, Native Displays, Webhooks etc using Clevertap.
- Work on a lot of cross functional projects involving various business teams, product, tech, creative, content etc.
- 1-3 years of experience with customer retention and engagement or loyalty platforms.
- Experience with handling storefront assets like banners, widgets, funnels will be a plus. (not mandatory though).
- Experience on tools like Clevertap, Webengage, Mixpanel, Appsflyer, Apptimize, Localytics, Firebase etc (any out of the above mentioned will be preferred.)
- Well versed with Microsoft Excel and PowerPoint.
- Strong communication and presentation skills.
- Ability to work in a highly dynamic environment.
- Ability to work with cross functional teams and manage multiple tasks at one time
