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Technical Marketer Manager

Red Points

Red Points

Marketing & Communications, IT
Barcelona, Spain
Posted on Thursday, July 4, 2024

Company Description

What's Red Points all about?

Red Points is the most widely used solution to recover digital revenue. Over 1.000 companies rely on our platform to fight counterfeits, piracy, impersonation, and distribution abuse. They leverage Red Points to take back the revenue that’s rightfully theirs. With 270+ professionals and offices in New York, Barcelona, Beijing, and Salt Lake City, Red Points has disrupted an industry traditionally led by service providers with a scalable, cost-effective solution.

Our B Corp certification reinforces our commitment to making a positive impact on the world.

Be part of the change: join us on our mission to make the Internet a safer place!

Job Description

What’s you day to day going to look like?

The Technical Marketer role is centered on marketing technology strategies, system and web implementation and optimization, and data analysis to gauge campaign effectiveness and provide actionable insights for strategy enhancement. We seek a candidate with proficiency in marketing technologies, data analysis, problem-solving, and effective communication.

ESSENTIAL FUNCTIONS/AREAS OF ACCOUNTABILITY

  • Analyze prior marketing campaign effectiveness, help develop an efficient media mix, and improve our acquisition model.

  • Continuously test and optimize website elements, including landing pages and forms.

  • Develop and execute marketing technology strategies, oversee implementation, and optimization of marketing systems.

  • Help develop lead generation plans with targets, measures, and objectives.

  • Own the measurement and reporting of our marketing stack, including web analytics, ad platforms, and CRM data.

  • Knowledge of marketing technologies: experience working with marketing technology stacks, such as analytics tools (e.g., Google Analytics), marketing automation tools (e.g., HubSpot), and CRM (e.g., Salesforce)

  • Understanding of data and analytics: ability to analyze and interpret data, design and implement tracking and attribution models, and provide insights to optimize marketing campaigns.

  • Strong communication skills: The ability to communicate complex technical concepts to both technical and non-technical stakeholders.

  • Strong project management skills: The ability to manage multiple projects simultaneously and prioritize tasks effectively is critical in marketing engineering

Qualifications

Skills to succeed in the role:

  • Bachelor’s degree, Advertising, Marketing, Business Administration, or a related field.
  • 3+ years of experience in marketing analytics, business analytics, statistics, or a related field.
  • Experience with Salesforce or similar CRM.
  • Strong Excel or Google Spreadsheets skills and knowledge.
  • Strong HTML, CSS & CMS (WordPress) knowledge is required
  • Customer-centric approach. You understand segmentation, personas, and their challenges.
  • Advanced skills in web analytics and data visualization.
  • You are comfortable in the quantitative and qualitative worlds.
  • Expertise in data analysis, reporting, and confidence in articulating key actionable insights.
  • Ability to work autonomously and in a team-oriented, collaborative environment.
  • Strong influencing and facilitation skills required – must be comfortable stepping into areas where role clarity may be lacking and take charge and communicate the overall objective.
  • Desire to work in a fast-growing SaaS company.

Bonus points:

  • Advanced proficiency in SQL, Python, and/or R for data analysis and reporting.
  • SQL, RegEX, JavaScript, Google Cloud, Python, R, JSON.

Additional Information

What we offer

  • A friendly, diverse, and international team.
  • You’ll have top-notch Private Health Insurance, fully covered by the company.
  • 23 working days of holidays per year, plus the local public holidays.
  • Indefinite Contract.
  • Fridays we have reduced working hours. And every weekday during August.
  • Tax relief/ ¨Retribución Flexible¨ will also be available for you.
  • We offer a discount with the amazing DIR gyms!
  • We have a Referral policy with a very sweet Bonus scheme.
  • We have a hybrid model, with a flexible start time.
  • At the office, we offer fresh fruit, and a huge variety of different kinds of milk, coffee, tea, and cereals.
  • We also host monthly after works and internal events that allow us to share good times together and learn something new!

A part of being B-corp certified, we are an equal opportunity employer and value diversity at our company. We encourage all applicants, regardless of race, religion or belief (if any), color, nationality, ethnic or national origin, gender, gender identity, pregnancy and maternity, sexual orientation, age, marital and civil partnership status, or disability status.

If you think this is the right move for you and you match the description, just apply! We'll get in touch with you for an interview if you are one of the selected candidates.