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Regional Field Marketing Manager

Spendesk

Spendesk

Marketing & Communications
Berlin, Germany
Posted on Wednesday, April 17, 2024
Spendesk is looking for an experienced a Regional Field Marketing Manager to help take our growth in Northern Europe (UK and Germany) to the next level. The overriding responsibility of this role is to build and oversee the execution of demand and pipeline creation programs, based on inbound, outbound and partnership tactics, to exceed targets.
You'll play a major role in being a local champion both internally and externally, from speaking on webinars to providing feedback on local UK and Germany market needs.
You’ll report to the Director of Demand Generation. If you’re results-driven, strategic, resourceful, and thrive in a dynamic environment, this could be a perfect role for you.

Key responsibilities

  • Oversee and drive demand generation plans with the purpose to progress and convert pipeline plus strengthen brand awareness in the region to attract and engage our target audience
  • Own, develop and execute regionally targeted marketing campaigns that includes email marketing, webinars, digital, ABM, events, direct mail and other channels as you see fit
  • Work closely with the sales teams to support revenue objectives and ensure alignment with marketing plans
  • Work cross-functionality with sales, partnerships, product, customer success and other teams to develop and execute go-to-market programs
  • Partner with the acquisition team to optimise our PPC, paid advertising, and landing page performances
  • Keep abreast of industry trends, competition, and new opportunities for the region
  • Track and measure all marketing programs and present data-driven insights to leads

Who we are looking for:

  • 3-5 years of field marketing experience, preferably in B2B / SaaS
  • Outstanding English written and spoken skills
  • Ideally German fluent but if not at least experience working with the German market
  • Proven experience in delivering marketing activity, including planning, prioritising and implementing strategy
  • Proven ability to build relationships across a number of stakeholders, including sales, xDR, customer success, and product,
  • Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
  • Strong team collaboration skills. Self-motivated and extremely resourceful in driving projects forward.
  • Deep understanding of local software market, culture, buying behaviours and local marketing strategies.
  • Good understanding across a range of demand generation programs (SEM, Paid Social, SEO, website, webinars, field events, review sites, emails, content marketing etc.)
  • Experience using marketing and sales tools such as Salesforce and Hubspot
  • A positive attitude, team-oriented and optimistic
As we are an international team, please submit your application and CV in English.
About Spendesk
Spendesk is the 7-in-1 spending solution built for finance teams to make faster, smarter spending decisions. Founded in 2016, Spendesk is now one of the fastest-growing fintechs in Europe, with over 4,000 customers and an international team of 500+ employees based in Paris, Berlin, London, Hamburg, and remote. We’ve raised over €260M from leading investors, and been named a French tech unicorn. And we’re not stopping there!
About our people & culture
We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset.
About our benefits
Our culture is built on trust, empowerment, and growth — with benefits to match!
- 100% reimbursed public transport to the office or bike perk of 30 Euro
- Latest Apple equipment
- 28 days of annual leave
- Monthly budget of €50 for wellness-related spending
- Access to Moka.care (platform for emotional and mental well-being)
- A friendly remote policy
- Great office snacks to fuel your day
- A positive team to work with daily!
Diversity & Inclusion
At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.