Marketing Operations Specialist
Spendesk
Marketing & Communications, Operations
London, UK
Posted on Apr 17, 2025
Join our team as a Marketing Operations Specialist, where you'll be instrumental in driving performance and growth marketing excellence. As a key player, you will challenge and support marketing teams to deliver exceptional results. Your role will be to strategically guide the team, acting as the go-to expert for all things growth and performance marketing, ensuring our marketing efforts are both innovative and effective.
Key Responsibilities
- Top of Funnel Process: Own lead routing and drive alignment on MQL definitions. Develop lead scoring models, marketing & sales playbooks, and KPIs.
- Data Enrichment & Quality: Improve data quality and consistency to support identifying priority segments.
- Segmentation: Collaborate with marketing, sales, and customer teams to implement customer segmentation and propensity-to-buy models to enhance GTM strategies.
- Customer Journey Analysis: Conduct in-depth analyses to identify areas for improvement and investment, optimizing the customer experience.
- Metrics and Dashboards Management: Revamp current dashboards, phase out redundant ones, and establish a comprehensive marketing steering cockpit for real-time insights.
- Team Empowerment: Provide continuous strategic support and challenge the marketing organization to elevate performance and accountability.
- Campaign Oversight: Manage the deployment and optimization of marketing campaigns to align with strategic business goals.
- Data-Driven Insights: Analyze marketing data regularly to inform campaign performance and drive strategic pivots as needed.
- Technology Optimization: Oversee marketing technology stacks, ensuring efficient use of CRM systems and automation tools.
Key Skills and Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field. Proven experience in marketing operations or a similar role, ideally in a dynamic environment.
- Strong analytical skills for data interpretation and decision-making.
- Proficiency with marketing automation tools, CRM systems (HubSpot, SFDC), and analytics platforms (Looker), with strong knowledge of integrations and APIs to improve data consistency and reporting.
- Excellent project management capabilities, adept at multitasking and meeting deadlines.
- Strong verbal and written communication skills.
As we are an international team, please submit your application and CV in English.
About Spendesk
Spendesk is the 7-in-1 spending solution built for finance teams to make faster, smarter spending decisions. Founded in 2016, Spendesk is now one of the fastest-growing fintechs in Europe, with over 4,000 customers and an international team of 300+ employees based in Paris, Berlin, London, Hamburg, and remote. We’ve raised over €260M from leading investors, and been named a French tech unicorn. And we’re not stopping there!
About our people & culture
We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset.
About our benefits
Our culture is built on trust, empowerment, and growth — with benefits to match!
- Flexible on-site policy : 3 days on-site / week
- Lunch 60% funded by Spendesk (Swile Card)
- Alan Premium health insurance
- A Gymlib pass to let off steam after a productive day at work
- Access to Moka.care for emotional and mental health wellbeing
- Access to Vendredi allowing us to change the world
- Latest Apple equipment
- Great office snacks to fuel your day
- A positive team to work with daily!
Diversity & Inclusion
At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.
