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Marketing Technology (CRM) Analyst

StashAway

StashAway

Marketing & Communications, IT
Kuala Lumpur, Malaysia
Posted on Friday, December 1, 2023

We are looking for a Marketing Technology (CRM) Analyst who is driven to accelerate and enable sustainable business growth for StashAway. This role is pivotal in shaping marketing strategies and improving customer engagement across the APAC and MENA markets. Your role will involve optimising channel and campaign performance, focusing on marketing analytics, and working closely with internal stakeholders to translate insights into strategic actions within the APAC and MENA markets.

You are passionate about providing data-driven insights to help various stakeholders make sound business decisions that ultimately translate to business results.

You are unafraid of getting your hands dirty to understand the business and are able to think strategically to use different tools to derive insights that drive growth.

Responsibilities

  • Analyse marketing data to identify growth opportunities, focusing on churn analysis and customer acquisition.
  • Develop strategies for customer reconquering and retention, and help the CRM team execute inbound marketing tactics.
  • Conduct in-depth analysis of marketing channels and campaign performance, linking marketing levers to channel optimization.
  • Collaborate with data engineering and business intelligence teams to extract and analyse relevant data, building and maintaining attribution models.
  • Partner with marketing and product teams to execute A/B tests, optimise web experiences, and ensure alignment with the product roadmap.
  • Leverage data visualisation tools to create dashboards for performance monitoring and self-service insights.
  • Build data marts to organise data into logical and easy to use tables for BI and other teams to easily extract insights or build on (foundational to the company's data product / self-service analytics) (includes steps such as data cleaning).
  • Provide actionable recommendations and insights to solve business problems and inform senior leadership on marketing strategy.
  • Stay abreast of industry trends and best practices in marketing analytics.
  • A degree with high grades in a relevant business discipline, e.g. Analytics, Economics, Statistics, Engineering, Mathematics, or Business.
  • Well-versed in SQL and have at least 3 years of relevant experience using SQL.
  • Demonstrating advanced proficiency and the ability to use data structuring and visualisation tools, with a particular emphasis on Metabase. Familiarity with additional tools is advantageous.
  • Proficiency in utilising a diverse array of marketing analytics tools, with a strong focus on analysing and capturing data from various marketing platforms.
  • Exceptional problem-solving abilities, characterised by a systematic approach to structuring complex problems and evaluating potential solutions.
  • Outstanding analytical skills, with a proven track record of interpreting complex data sets and translating them into actionable insights and recommendations.
  • Excellent communication skills, adept at presenting findings and recommendations effectively to both technical and non-technical audiences.
  • A self-starter with good business acumen, a strong sense of ownership, and the ability to work effectively with stakeholders across various levels.

Employee financial and physical well-being

  • Compensation package: You will receive a competitive total compensation package that includes employee stock options if you are a full-time employee.
  • Comprehensive insurance coverage: Free panel outpatient GP clinic visits, group hospitalisation and surgical insurance, and Covid hospitalisation insurance coverage (conditions apply).
  • Management fee discount: You will receive an employee discount on your asset management fees when you invest with StashAway.

Flexible work arrangements and policies

  • Work-from-home policy: You may choose to work from home or the office depending on what works best for you and your team.
  • Work-from-anywhere policy: You may request to work remotely for up to eight weeks in another country.
  • Unlimited paid annual leave: It should be simple for you to decide if you would like to take more or fewer days off. We trust that you are accountable for your work and know best if you need 10 or 30 days of paid annual leave that year.
  • Personal work equipment budget: It’s important that you have a workstation that’s optimal for you wherever you are.


Learning and development opportunities

  • You will be given an annual Learning and Development budget to help you continuously learn in your pursuit of your professional and personal development. You may use the budget for resources and tools that may help you perform better at work. This budget is subject to management approval.
  • You will be given full access to LinkedIn Learning and their entire extensive catalog of courses.
  • Discount on selected postgraduate courses with INTI: You will receive a 40% discount for the courses you enroll in. Your spouse or children are entitled to a 16% discount for courses they enroll in.


Team bonding budget and initiatives

  • Quarterly team bonding budget: We encourage you to socialise with colleagues across job functions, departments, and entities to know them better as individuals beyond what they professionally do.
  • Annual off-sites (Oct): Each off-site gathers all employees for a full day of company-wide team bonding activities and challenges.