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Marketing Copywriter



Marketing & Communications
Posted on Wednesday, February 7, 2024

We are in search of a talented Marketing Copywriter with mastery in English copy to join our marketing team. This individual will be the driving force behind all of our short-form marketing communications, ensuring our messaging resonates with our audience at every touchpoint. This is a crucial role in our Marketing Department for an ambitious writer to develop coherent messaging across all our channels and markets regionally. The role is an excellent opportunity for someone looking to grow their career in marketing communications as it comes with the freedom and responsibility to tell our brand story through copy ideation, development and alignment with our creative vision.

This role is for you if you are passionate about delivering growth in a business.

Key Responsibilities:

  • Craft compelling, clear, and concise copy for a variety of channels, including but not limited to emails, in app banners, social media, website, digital ads and more.
  • Understand and optimise the user journey, tailoring your copy to guide users seamlessly through the funnel.
  • Collaborate closely with our design team and marketing stakeholders to develop infographics and visual aids that tell our story visually.
  • Work closely with the broader marketing team to maintain brand consistency and voice.
  • Participate in brainstorming sessions and contribute creative and copy ideas and strategies for marketing campaigns.
  • Alongside other marketing collaborators, continuously test, measure, and optimise copy based on performance metrics.
  • Stay updated on marketing trends and platform best practices to ensure our copy is fresh and effective.

Capabilities Needed for Success:

  • Writing Mastery: Exceptional short-form copywriting skills with a knack for simplifying complex topics.
  • User-centric Mindset: Ability to empathise with our audience and craft messages that resonate and inspire action.
  • Brand Advocate: An understanding of the importance of brand voice and the ability to maintain it across all communications.
  • Attention to Detail: Exceptional proofreading skills, ensuring all copy is free of errors and on brand.
  • Creativity: Ability to come up with fresh, innovative ideas that stand out in a crowded marketplace.
  • Adaptability: Flexibility to adjust in a fast-paced environment and manage multiple projects simultaneously.