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Senior Demand Generation Manager



Sales & Business Development
Posted on Thursday, January 4, 2024

Who We Are

Walnut is a fast growing startup in the sales automation space, backed by top-notch investors.

We help some of the best sales teams in the world to dramatically perform better, by easily creating failure-free, interactive, and personalized demo experiences for each prospect - without coding.

We are a young company that values culture, transparency, and achievements, and put our founding members at the very heart of our company.

As Walnut's Senior Product Manager, you will help define our demand generation strategy, budget, and execution.

You will be in charge of creating, managing, and optimizing the paid media campaigns, as well as monitoring the conversions at each step of the funnel in order to attract new customers and grow Walnut’s revenue.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while it’s still in its early days when your impact.

If you’re passionate about building demand generation strategies, data is in your veins, and you’re up for your next big challenge, your place is with us.

Key Responsibilities:

  • Develop, direct, and execute multi-channel paid programs to drive qualified lead generation across all relevant regions and verticals
  • Lead A/B testing strategies and execute across all channels
  • Deliver performance reports to leadership and departments you partner with
  • Measure and analyze campaign and marketing success across the funnel
  • Identify new markets and advertising tactics to encourage business growth
  • Develop a deep understanding of our customers, products, and the buyer’s journey
  • Help define budget and previsions


  • 5+ years of experience as a Demand Generation Manager, ideally in B2B tech companies
  • Hands-on experience managing Google, Facebook, YouTube, and LinkedIn lead-gen
  • Strong creative problem-solving abilities, analytical mindset, and high communication skills with extreme attention to detail
  • Experience with remarketing tactics, GDN, intent-based marketing, and ABM